TORONTOREALTYBLOG.COM BY DAVID FLEMING Sales Representative
Quick – think of the stupidest condo name you’ve ever heard of! Got it?
Okay, now let’s see if we can beat it…
I know what you’re all thinking, and yes, I am aware of how low-budget this looks – standing in front of a brick wall. What can I say? I like these videos to look……ummm….. “authentic.” Okay, maybe it looks like I’ve been taken prisoner and I’m being forced to speak to a camera in a bunker someplace, but at least the message gets across!!
A few of my colleagues went to this “launch party” last month, and they said the most shocking part about this development (and there are many…) was that there was no model suite.
You might choose to look at this in one of two ways:
1) The condos are so easy to sell, they don’t even need a model suite.
2) Times are tough, they’re not sure if the project will go ahead, so they want to see if they can sell units and collect deposits without shelling out $100K for a model suite.
I’ll let you decide for yourselves, although, according to my colleague, a third option might be worth considering:
3) Developers have had it so good, for so long, and are so arrogant, that they won’t put any effort into selling the units anymore.
And thus, we get the letter “E.”
My niece is now 2 1/2 years old (doesn’t it seem like yesterday that I was posting her birth-photo???), and I simply cannot get enough of her counting to ten, and rhyming off her A,B,C’s. I swear, it gets cuter every time, especially when she hits the middle of the alphabet and says, “N-N-N-O-P.” Don’t all kids do that? But when I see “E” in red lettering on the front of a black background, like in the brochure for this condo, I can’t help but feel that I’m supposed to say, “Charlotte, what’s that letter? Can you use a word that starts with ‘e’?”
It’s like no effort went into the marketing for this project.
And what does “E” stand for anyways?
Is it “Eglinton?” Because if it is, they sure didn’t make this very clear!
Guys, I’m almost tired of ranting about pre-construction condos. Almost…
I’ve been doing this for the better part of three years now, and yet people are still paying 110% of fair market value for a loaf of bread that has yet to be put in the oven, and might be dropped on the floor by the baker…
“E” used to stand for “Excitement,” but now it stands for “Eeeeek.”
God Speed, if you still think of pre-construction condos as anything remotely resembling an “investment”…
Have a great weekend, everybody! It’s supposed to hit 15-degrees on Sunday!
I’ll be doing an open house at 100 Hayden Street on Saturday if anybody wants to drop by and bring me a Starbucks. What the hell is “venti” anyways? Can’t I just get a large double-double with milk?