We know that negativity sells.
Death, destruction, chaos – they lead the nightly news. Nobody wants to see an old lady reunited with her long, lost cat.
And as has been the case for the last decade, the Toronto media keep predicting doom and gloom for the real estate market, and just can’t wait for the market to cool!
They can’t wait. So, instead, they just make stuff up…
Headlines are a funny thing.
They’re big, bright, bold, and their purpose is catch the eye of the reader, both those readers who are interested, and often moreso – those . . .